Rebrand Personality

It would then be a nine year old boy or girl. Who now has a very bubbly personality, is always ready for fun and even when your feeling down this person would be right next to you making you happier right away. All around this would be a great person to hangout with anytime!

Current Brand Personality

If Kinder SURPRISE was a person it would be an nine year old girl or boy, who went from sad to happy in a madder of seconds.  Sometimes it would be very quite well other times being extremly loud. It would all depend on the type of mood it was in earlier in the morning.

Rationale

The logo I decided to re-design is the Kinder SURPRISE. 
A couple things I do not particularly like about this logo are.... The pure black "K" that stands out and does not contrast well with the rainbow coloured SURPRISE and the rest of the letters in Kinder due to the fact that they're in orange. And the part of the logo where the egg starts to crack changes colour from white to orange but looks more like a goopy mess then an actual crack.